I recently recorded a number of short videos that I have grouped together as a playlist entitled Rough Cut Creativity. They are short and recorded on an adhoc basis. They are not meant to be showreels or a tv production, just my thoughts and musings on using Creativity and Innovation in a business context. The playlist will very shortly feature on my speaker website www.derekcheshire.com but for now, you can view them by clicking on the image above. There are 4 titles currently with more to come shortly. If you have any ideas for future topics then please do let me know.
Most, if not all of us have either a fixed way of doing things or a fixed way of thinking about things. These fixed patterns are known as mindsets and they can severely limit our actions in both business and private life.
Imagine that you take the same route each day when you walk to your place of work. Each day you buy the same newspaper and the same sandwich for lunch. Over time you begin to get a little fed up with your choice of sandwich and the newspaper does not seem to engage you as it once did. If you had turned right at the end of your road instead of left you would have been introduced 6 months ago to a brand new shop that had a larger stock of newspapers and magazines and also a more impressive selection of sandwiches, filled rolls, cakes (and salads for the health conscious). Unless a friend or colleague tells you of this new opportunity you will remain blissfully unaware of it. Just think of the new opportunities and new faces if you varied your walk to work on a weekly basis!
So what has this got to do with your business? Well take a long look at yourself and the people that you work with. Do you advertise in the same way all of the time? Do you make exactly the same products every day? Do you try anything different at all to try and improve your business or do you do the same as you have always done? A simple change of perspective or attitude may be all that is required. Even if your business is successful, you would be interested in new business opportunities, wouldn’t you?
The effects of mindsets can be greatly exaggerated when working alone and we all need to make an effort to overcome this. Note that changes you make in your working life will affect your private life and vice versa.
Many of you will be familiar with Scott Adams’ naive and downtrodden cartoon character Dilbert who sits in a small cubicle all day working for a tyrannical boss. If you have not seen Dilbert before then take a look at www.dilbert.com. On last year’s calendar there was a scene where Dilbert and Dogbert were looking out over a panoramic scene. Dilbert said “wow look at that!” and Dogbert’s reply was “look at what?”.
There are times when we look at an issue with our colleagues and wonder why they cannot see the same things that we do. Have you ever been house hunting with someone who raves about the kitchen whilst you rave about the workshop or games room? This is much the same thing, we can all look at the same thing and see different facets or sometimes, like Dogbert, nothing at all.
Albert Einstein remarked that we are unable to solve problems in the same frame of reference in which they were created. So, to solve problems or make headway in a difficult business situation we need to re frame or change the way we look at things. These need not be dramatic changes. For instance:
- This piece will not fit – try turning it through 90 degrees or maybe upside down
- My customers are not buying the things I make – ask the question ‘Am I making the things that my customers want?’
- Traffic lights – are they designed to stop accidents or manage traffic flow
- I want to write upside down – do I need to design a pressurised pen or will a pencil do?
So try changing the way you look at the world and marvel at the increased opportunities.