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Business Creativity & Innovation

TIP: Working With Others

Creativity is enhanced when we work togetherWhen working with others it is useful to work with as wide a variety of individuals as possible. You may not value the knowledge held by these people but it is not their knowledge that we wish to tap into – it is their thinking.

Think of this exercise as harnessing the computing power of a number of networked laptops rather than simply examining the contents of their hard drives. Remember, the views of non-experts should be as welcome as those of experts.

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