As I wander around on a daily basis I find myself taking note of signs and posters and interpreting them in ways that the original author had never intended. For me it is a humorous exercise but try it on your own scribblings and see if your communications are up to scratch.
Seen outside a pub – Good Food Served Here. Well would you actually deliberately sell bad food? Why not use the space for a meaningful marketing message?
Seen near a school – Slow Children Crossing. Am I to drive slowly because I am near children or am I being warned that these particular children are in need of cattle prods?
Seen in the toilets at a motorway service station – Wet Floor. Is this a warning or an instruction?
Road sign in Essex – Secret Nuclear Bunker
Seen on newspaper stand at motorway services – Please refrain from reading the newspapers
Sign at Northampton General Hospital – Family Planning Advice, Use Rear Entrance
Professor Rosabeth Moss Kanter said “a clear destination is necessary to guide the journey of change. Many change efforts falter because of confusion over exactly where everyone is expected to arrive.”