An insightful and perhaps shocking interview with the man who holds all of the reins regarding the running of Christmas.
Watch here or go directly to YouTube.
An insightful and perhaps shocking interview with the man who holds all of the reins regarding the running of Christmas.
Watch here or go directly to YouTube.
Here Ten is often seen as a magic number when providing solutions to problems. In this case it is a convenient way to provide a shortlist as there are a potentially huge number of people who can assist. Read on to find out who can help and why.
1. You
You have the vision and have seen a way forward. A project needs to be started, the only way it can fail is through inaction so it is down to you to set the ball rolling.
2. Boss
A potential ally and gatekeeper. Get your bosses blessing (how is another matter) and those who waiver will follow.
3. Spouse
You will need an understanding spouse as there could be long days and filled weekends in store. You also need someone who knows you best to appraise your strengths and weaknesses and who will ‘tell you like it is’.
This brief list is distilled from a very long list of phrases gathered over many years. Each phrase is given along with comments on its appropriateness and potential underlying meanings. If you hear these uttered then a warning bell should sound inside your head. These are all potential blocks to personal and organisational Creativity.
1. We tried that before
Well yes you might have done but were the circumstances the same and what happened exactly? Perhaps whatever you did was not executed correctly or you did not have the right skills? This is a phrase usually uttered by someone who has a vested interested in doing things in one particular way or who dislikes change. Try saying “When we tried this previously we got these results, how can we improve on this?”
2. That’s not my job
Maybe not, but if you are looking to the future then it may currently be nobody’s job. Again a phrase uttered by those who dislike change in their personal workspace or who simply want more money. If you are trying to get someone to behave differently then point out the advantages to a) themselves b) the organisation (in that order).
3. We don’t have the time
Time always gets filled with something so it really is a question of what is more important. Are you looking to the future, do you have your backs against the wall? What is the result if you do NOT do this?
4. It’s too radical a change
The word radical has to be taken in context. Any step towards where you wish to go has to be good. There will be repercussions though and if sufficient research is carried out, any unwanted effects can be minimised. This is a phrase uttered by the risk averse.
5. The staff will never buy it
Who said this? Someone is attempting to predict what a group of people will say. Taken at face value, it is a reason not to proceed, but try asking your staff. Likely to be uttered by those opposed to change.
6. Let’s get back to reality
What is reality when thinking about the future? If you want to maintain the status quo then fine, but if you wish to improve things then you will have to dream a little (of new products) or try to predict the marketplace.
7. Let’s give it more thought
This is used as a political gambit to bury ideas or by those who prefer talk to action. The ONLY reason an innovation project can fail is through inaction.
8. Let’s form a committee
A way of gathering like minded people together to oppose an idea! Cynical perhaps, but committees with the best intentions often slow things down. Empower people to DO things and co-opt others if necessary.
9. It won’t pay for itself
Does it have to? What is the cost of not taking a course of action? It may cost $10000 and only make $5000 but what if it prevents the company from going bust? Cost, like benefit can be measured in many ways.
10. If it ain’t broke, don’t fix it
Only if you wish to get the same results all the time. Broke is like cost, dependent on context. A system can have worked well in the past, but if the future is different from the past then your system could well be ‘Broke’ sooner than you think. This is often used by those who have actually invented the ‘Unbroke’ systems.
I and many others spend our time talking to businesses and posting articles extolling the virtues of Innovation, how it provides us with new products and services, boosts our intrinsic motivation, helps us get to grips with a changing world …. and survive.
After doing this for nearly eight years, the number of businesses listening is growing but not at a fast rate. There are many people still with their heads in the sand. A recent tweet suggested that the last seven words of a dying business are “We’ve never done it that way before”. How many businesses worldwide are sticking to the old ways of doing things, either because they are afraid or ignorant of alternatives?
A recent email conversation with a colleague in Australia put everything neatly into perspective. He stated that without Creativity and Innovation to be able to adapt and change we are left with a scenario put forward by Peter Drucker. The only method we have of differentiating our products and services within the marketplace is through pricing. Assuming that we have a product that will sell, we can only make ourselves more attractive than the competition by reducing our prices.
Even the most short sighted business leader can see that a huge number of companies that do not possess the financial clout or bank balances of large corporations will die – possibly uttering the seven words mentioned previously. What is your business going to do? It is no time for Business as Usual anymore.
I normally carefully plan the articles that I post to my blog and to various websites that I subscribe to but in this case I am driven by Innovation Rage!
Each day I see posts telling me exactly how to be creative, how to manage my innovation projects and who I should collaborate with. Each time the articles seem to become more prescriptive and hence more constraining. Taken too much further this would mean that all of those innovation gurus out there are actually stifling Creativity and Innovation. Remember, Charles Handy once said that guru is just a word that Americans use instead of charlatan!!
As a recent post suggested, Innovation is about tomorrow and not yesterday or even today, so how can we predict in such detail? Surely Innovation is about attitude, behaviours, skills and know how? We take a look at where we might like to go and then apply ourselves to getting there? Maybe we take a circuitous route, maybe we never get there at all but we usually go somewhere.
Is SatNav innovation applied to transport or is it restricting our enjoyment of travel? Would it be more innovative to ban SatNav or maps? Perhaps we should ban private vehicles so that travel becomes a social experience as we are compelled to interact with each other?
I’m sure that the companies that we most think of as innovative such as Google, 3M etc don’t have a complete documented system (if there is a manual they won’t follow it) they just get on with it. The ‘system’ such as it is, is embedded in company culture. Those wanting to adopt someone else’s Innovation best practice should be careful. Best practice is yesterday’s implementation and taken out of context can be dangerous.
So throw away the labels and your best practice manuals and start experimenting (and throw away your SatNav if you dare).
Here are some golden rules that you can use as a checklist to see if a) creativity could flourish if you are looking to embrace it or b) to find out why your best efforts at being creative are failing dismally.
Here are some rules for dealing with things on a personal level:
… and here are some things from the wider environment:
Pay attention to the above and you have a good chance of succeeding. Now all you need to know is WHAT to do!
This technique is one of a series in which random stimuli are used and alternative viewpoints are adopted. It works best with well defined problems or where new products or services are being considered.
To start, define the problem or situation as best you can and brief those who are taking part. A group of half a dozen or so is ideal.
Imagine that an alien spaceship has landed on earth and the aliens are looking at your problem or the object that you have described. Next try to imagine what sort of questions the aliens would be asking, what would they be curious about? Many of the checklist techniques can provide some guidance here. A possible list could be:
These (and other questions) should be asked with childlike innocence i.e. assume no familiarity with earthly concepts.
The questions may throw up some ideas which indicate that the original starting point was flawed. If this is the case then revisit the problem definition stage of the creative problem solving process. If some common themes emerge then record these and use them as random stimuli for further excursions or use a form of association to group some of themes to see if they suggest further options, choices or ideas.