There is a lot of it about, negativity. Negativity is often seen as disruptive and something to be banned from organisations. Often we can spend far too much energy fighting it so why don’t we make use of it? In a previous article I described the use of Reverse (or Negative) Brainstorming as one of the ways we could do this. This was purely for generating ideas for new products and services but you could use it in many other ways too. Here is just one possibility. Do you have any ideas about the things that could wreck your business?
This is a story about a lady (lets call her Mary) who works in the First Class Lounge at Cardiff Central railway station. If you have visited the lounge you will know the lady in question. On entering the lounge there is a comfortable, but not formal, atmosphere and your eye cannot help but see an enormous aerial photograph of the city. The caption at the bottom reads “Cardiff’s best ambassador 2009″. One often sees certificates and ‘thank you’ letters from charities mentioning sums of £100 or so, but those lining the walls here are for amounts in 4 figures.