Business Creativity & Innovation 

This is a form of random stimulation that can be used solo or in groups. It is ideal for generating ideas when you have an idea about WHAT you wish to do but not HOW you might go about doing it. If you were a TV producer you might ask the question “How might we go about creating a new soap opera?” To use this technique in such a case first create a table with ten rows labelled 0 – 9 and 4 columns initially numbered 1 to 4. Next perform the following steps: Label each column with a different

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