I was recently taking part in an online discussion about Creativity and Innovation when one of the contributors posted something that just stopped me in my tracks. There were a few words about how Creativity and Innovation are not the same (about the only thing we did agree upon) and some very logical and left brained words about how Innovation can be managed and then the line "Creativity cannot be managed".
How come you cannot manage Creativity, but you can manage Innovation (which contains Creativity)? The rest of the article led me to believe that the author did not have a realistic grasp of the situation. As the person was obviously keen on following manuals to the letter, I had to agree that there is no manual for Creativity (one of my slogans as it happens), but we know enough to be able to manage creative and idea generating processes very successfully indeed.