Business Creativity & Innovation 

This is not an attempt to malign the use of crowdsourcing as a valuable technique, it is simply a way of pointing out that it is not a ‘cure for all ills’ as some people seem to think. Any technique used incorrectly or inappropriately can be at best ineffective and at worst damaging or disruptive (in terms of both cost and reputation). Following the recent election and subsequent formation of a coalition government here in the UK, much was made of the need to consult widely and get the input of real people to help in the formation of government

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