This is an old Apple promo video that has reappeared with the release of the iPad. It features many characters that at the time were regarded as crazy in some way. Yet their craziness, curiosity, creativity and desire to disrupt the status quo had a lasting effect on all of us. So can we learn from this? Is crazy good and just how much of it do we need, after all it is a powerful phenomenon. So just how far should we be prepared to go to try and change things? How far would YOU be prepared to go?
History has defined a series of generations such as the Silent Generation, Baby Boomers, Generation X, Generation Y and now Generation Z. Generation Y are the children of Generation X and are now in their late teens to early twenties, the University and College students of today. As far as technology was concerned they went from geek to chic. Generation X grew up as technology and the internet was mushrooming and Generation Y simply went gadget mad. They grew up in times of economic prosperity and so created a different outlook on life. Don’t like your job, then go and
Frequently we think of Innovation as being the latest, modern and often high tech gadget. Given that Innovation can be about combining old knowledge in new ways it often pays to reflect on what we already know. Years ago Russian troops were issued with patches that contained maggots that were used to combat infection in open wounds. Now that many viruses have become resistant to drugs, the same techniques are being used to combat MRSA in hospitals. There was recently an articles published on the BBC news website about 'Bibliomulas' in Venezuela. In many countries we have mobile libraries, trucks
You’ve heard the talk, read the book, bought the T-shirt but what practical steps can you take on Monday morning to help creativity to flourish? To start off, here are a few ideas. However with your new found idea generation skills, you should be able to think of lots more. Create space (physical and time) for idea generation By cutting down on non essential meetings Avoiding micro managing staff Allowing time for ‘play’ or to make mistakes (within reason) Allowing interaction between individuals (at the coffee machine or water cooler). Adopt simple techniques for modifying existing products or services Think
Just think for a moment about your current lifestyle, well everyone’s really. We seem to have no time to wash the car, pick up the kids, go to the gym, cut the grass. And so the list goes one. Well in a way I am going to compound that but make it easier for you. You are going away on holiday soon and are keen to get away from all of those business problems, right? What if I suggested that they could be solved by the time you got back from holidays and all without you having to consciously do