Introducing SCAMPER
This is an idea generation tool that can be used either
solo or in groups. It is best used for generating ideas about
something that you wish to modify in some way such as upgrade
or enhance a current product or service. You need to create a
'problem statement' e.g. How might we make our car go
faster?
SCAMPER is an acronym as defined below. Select a letter
from the list and read its trigger word and associated
questions. Ask yourself what new ideas do this word and
questions suggest or try to associate the question and trigger
word with your original statement. Record your ideas and then
repeat this as many times as you want, each time picking a new
letter from the SCAMPER list. Note you do not have to use the
letters in sequence.
Substitute: what might you take away and
put back in its place? What might you substitute, replace,
exchange. Think of who else, what else, other ingredients,
other material, different approach?
Combine: what two or more things might
you put together? What could you combine this with, what sort
of blend or alloy, assortment or ensemble?
Adapt: how might you change something to
solve the problem? What could you do differently, what else is
similar, have we done this before, what can I copy?
Modify, magnify, minify: what can be
made bigger or smaller? How would things change if the object
were made bigger or smaller. What could be increased or
reduced in size or which attributes could be enhanced or
diminished?
Put to other uses: what might be used in
a different way? Can this be used for different purposes, does
its properties suggest other uses, do its properties such as
size or weight suggest other uses, can it be used in another
context?
Eliminate: what might you get rid of?
Can you leave something out, condense or concentrate, remove
parts, make lighter?
Rearrange or reverse: what might you mix
up or move around? Can you reverse roles, turn upside down
(backwards or inside out), change perspective, alter timing,
change objectives?
Your recorded ideas may themselves be combined or
investigated further if necessary. Note these may not be
sensible ideas (although they could be) and may just suggest
ways forward for you or your business.