Have you noticed how consultants and academics tend to turn innovation into a highly complex system involving numerous processes, approaches and models (requiring you to spend even more on consultants)?

Such systems are promoted by consultants who charge by the day for implementing and teaching their complex systems - which require many, many months to implement. Worse, consultants scare their clients into believing that not implementing the consultants' system will lead to failure. Indeed, when the system does fail, the consultant can easily blame the client for not implementing the complex system properly.

But, these consultants are wrong! Innovation need not be complex. In fact, complex systems actually stifle creativity and hence innovation. Most organisations contain many creative thinkers and innovators: their employees; and many external creative thinkers: their customers. All that they require is: