Innovation In The Public Sector

This article is based on thoughts and observations rather than research, and is meant to stimulate some thinking on the topic. There will be some generalisations and hence some exceptions can be found also. In this context I define the Public Sector as everything that is not Private thus education and Not For Profit are included also. Innovation is taken to be some sort of system where processes and behaviours are changed to create value and improve output rather than the shiny new gadget that has just come from a high technology start up company.

The big question is ‘Does the public sector innovate?’ and the straight forward answer is no it does not because it cannot. I know of examples of medical innovations within the National Health Service which are exceptions to the rule but the system as a whole does not innovate.

One argument that I often encounter when challenging people on this issue is that their work is governed by rules laid down by government, both local and national. If you provide a service then those rules normally prescribe what happens or must happen at the point of service delivery not what goes on within the body providing the service. So the world is your Oyster as far as Innovation is concerned.

So what prevents Innovation? First of all there are hundreds upon hundreds of self imposed rules or boundaries (see my article on Innovation By Breaking Rules) which are justified by statements such as ‘That is the way we have always done things’. Why is that? What can be changed, rearranged or replaced to improve the quality of what is being delivered? How many people challenge the boundaries?

Targets are a huge issue. I encourage readers to read ‘Freedom From Command And Control’ and ‘Systems Thinking In The Public Sector’ by John Seddon who has a lot to say on this matter. Badly formed targets only encourage behaviour that is designed to meet targets, not to improve service delivery or create value. Many organisations (including private sector) have experienced the touch of Business Process Reengineering (BPR) gurus who have stripped down and rebuilt public sector systems that work poorly. John Seddon talks of ‘value demand’ (demand on a public service) and ‘failure demand’ (demand by way of failure such as complaints or having fragmented information). Our streamlined front/back office systems are candidates for large amounts of ‘failure demand’ and hence wasted energy (but they do meet their targets!!).

Another complex issue revolves around Human Resources and the Unions. I shall not blame either party but simply illustrate a situation that needs resolving. In much of the public sector, HR has been centralised as Employment Law has become more complex thus responsibility for some soft management issues has been withdrawn from the front line (and some managers may have welcomed this). HR has become more about Employment Law and not getting the best out of the workforce.

Even when an employer wishes to reorganise the workforce they come against the Union who are quiet rightfully there to protect the rights of workers. They often start their negotiations from the point of view of ‘change is bad’. Another factor that does not assist is the fact that public sector recruitment and working revolves around the job description and person specification which HR would dearly love to change and the employee and the Union would not (unless there is some compensation). Why is this so? Why can’t contracts of employment describe behaviours and responsibilities rather than actions and qualifications?

Currently in the UK, we are getting ready for significant cuts to spending in the public sector which should spur us on to trying something radical to maintain services to ratepayers and taxpayers. The current economic climate presents a possibly unique opportunity to sow the seeds of Innovation. The danger is that the public sector will be made weaker by simply chopping off bits and not reorganising the remnants or outsourcing to organisations that are still based on a front/back office system that has high failure demand. The justification is that this is what happens when public sector spending is cut.

The conclusion regarding the question ‘does the public sector innovate’ is still ‘no it does not because it cannot’ but also that ‘it does not because those in charge (politicians and civil servants) simply will not’. We can do something about it, if somebody will let us.

Creativity - Getting it Right

For the past 6 years, I have been working with a range of organisations who have identified the need to raise the bar for innovation and creative thinking. One thing that's become very clear to me is that as many as 95% of all the people who end up in my workshop sessions are predominantly left-brained. They want to "get out of the box," but first they want to define the box, measure the box, compare it to other boxes, and/or send the box upstairs to make sure that everyone signs off on the collective vision of non-boxiness.

There are a number of things that can be done to ensure that creative workshops go with a bang or at least a colourful fizz and meet the objectives so carefully set out for them. Here are just a few, I'll slip a few more into later articles.

Establish credibility - if you do not already know the participants in your workshop then get some biographical material to participants before the session begins. Include anything that will help people understand that you have the experience and expertise to be a valuable resource. If this is not possible, introduce yourself early in the session and describe your qualifications. You must reassure participants that you just didn't walk off the street with a magic marker in your hand. Doubt kills creativity. Do everything possible to remove doubt from the room.

Clarify outcomes and address expectations - if you are going to take people on a creative journey, it's a good idea to start with the big picture. Even though you know that "the map is not the territory", participants will need confirmation they are not participating in a big improvisation session. People are just not ready for the "I'll play it first and tell you what it is later," approach. They need a clear picture of the day. Otherwise, they will be too uncomfortable to let go. Simply and clearly describe the process and agenda for your session, as well as the deliverables they can expect.

Establish ground rules - if you want to break new ground in a creative thinking session, you will need to establish clear ground rules first. Participants need to know what game they are playing - which behaviours are acceptable and which are not. You are, in effect, establishing an ideal "culture of innovation" in the room - the kind of mood that will be conducive to the appearance of new ideas. Rather than telling people what these ground rules should be, your task is to facilitate the process by which participants identify the ground rules they want to live by. These ground rules help create the safety required for the "shy" right brain to make its appearance. They also secure everyone's permission for you to play your facilitator role - an assumed ground rule that will need to be articulated - especially since there are likely to be a number of participants who do not like giving up control to someone who they've never met before or someone they have some reservations about.

Break the ice - most people who end up in your creative workshop will probably not be in a creative mindset when they enter the room. On the contrary, they are likely to be hurried, multi-tasking, overloaded with information, overwhelmed with tasks, and/or feeling underappreciated. One way or another they are likely to be dwelling in the logical, linear, left side of their brain. What they need is some kind of transition - a bridge from the world of "human doings" to the world of "human beings." A well-facilitated icebreaker is the best way to do this.