Calling all CEOs – why do you avoid Creativity and Innovation?

The message from myself and many others banging the innovation drum is relatively simple. Embrace innovation and you have a unique competitive advantage. You will be able to fully exploit the skills of your workforce, develop new products, services or processes according to your type of business and most importantly of all you will create a business that is sustainable and which will survive not only the current economic crisis but any that may occur in the future. So why do you not take action, why do you think the risk is too high – or to put it another way, what are you scared of?

First of all, let us look at risk. What is it? In its simplest guise it is just circumstances or events about which we know nothing or very little. So the more we know about something, the smaller the risk. Actually the likelihood of something bad happening may not actually change as we acquire knowledge ,but the fear associated with the potential risk may decrease or vanish. So CEOs may in fact be suffering from a fear of failure or looking foolish rather than actually considering the actual risks or benefits to their organisation.

What can be done to help? If we could provide you with the following, would that help?

• An understanding of what is involved in leading an Innovative organisation – let’s remove the surprises
• Support in providing awareness and education for managers and staff – everyone must know where they fit in
• A proven methodology/framework so that you know what you are doing
• A method of measuring innovation directly so you know where your money is being spent
• New techniques to help you predict and plan for the future
• Provision of some ongoing support

Would this help alleviate the risks so that you can harvest the benefits of Innovation? If not then Innovation may not be for you and sadly your long term future does not look too rosy.

Over and out!

The politics of Innovation – wising up to the gatekeepers

Organisations are filled with politics and organisational games. Here are just a few that are common culprits for stifling innovation.

An interesting idea
In a mild form, resistance can be as simple as declaring that "I thought the ideas in your presentation were really interesting". "Interesting" is the key word here, because it is the word people frequently use when they want to appear supportive and positive about an idea when really they are indirectly resisting. We say "interesting" when asked for feedback and we do not want to reveal our concerns and doubts. "Interesting" can even be a euphemism for "your ideas are rubbish and I will not support them".


Another Time
This is the tactic of resisting an idea or suggestion by pretending that the timing just isn't right (and at the same time implying that at some future, unspecified date the timing may be better) "The only thing wrong with your idea is the timing, come back in the New Year and we will take another look" This usually means "no way is this idea going any further!" Of course, the timing may genuinely be bad but often this tactic is used for sabotaging ideas that someone does not want to see implemented (out of political self interest).

More Information
This is the tactic of deliberately stalling a valid suggestion by continuously demanding more information, hoping that the other party will eventually drop the idea, or forget it.
It is entirely reasonable that before new ideas are acted upon, that they should be researched and tested. It is good practice for competent managers to ensure that bright new ideas do not propel organisations into oblivion but this can go too far. This is a convincing, ‘professional’ and deliberate viewpoint that hides genuine resistance.

The Wise One
They have seen it all and done it all before, and with their vast experience we would be foolish to ignore their protestations when they say it is a poor idea and won't work. We face an uphill struggle against arrogance and ego, it is them or us! Note the key to disarming such a person is that their wisdom is rooted in the past. Times change.

Techno-Babble
The idea is challenged on the scientific level and the resistance takes the form of long winded, confusing, jargon filled explanations which are presented as just being "helpful". They have seen it all before (and have a pile of facts to prove it) and see no new reason to go down a road which has already proved fruitless.


One recognised, these ploys can often be countered or you may just choose another course of action rather than waste your valuable energy.

Removing blocks to Creativity

As if dealing with emotional and perceptual blocks isn't enough, we also need to overcome our cultural conditioning. Cultural blocks are created by attitudes in society and among our peers which have the effect of inhibiting creative thinking. Sometimes these cultural blocks are so much a part of our upbringing that we're practically blind to them.

Here are some of the most common cultural blocks:

"We must be logical about this"

Why is this so? You might need to specify your desired outcome but not the journey. Once in a awhile you might like to ban logic altogether and see what happens. Remember these three things:

• Logic can solve problems, but creativity often requires a leap of the imagination
• Creative ideas often don't make any sense at first
• Just because an idea is illogical doesn't mean its 'bad'

Role stereotyping

Our inherently conservative culture sees to it that most of us grow up with the idea that creativity is not possible without advanced training, higher education, superior intelligence, etc. This is simply nonsense. Also creativity is often seen as the preserve of a particular function within a business.

"Playing is for kids"

Being creative means being willing and able to play with ideas, materials, and even your most basic ideas about reality. Creative thinking is a form of mental play. Relax your grown-up inhibitions and let your mind out to play more often. Also, many of us already work with prototypes which is simply a slightly restricted form of play.

"Fantasy and daydreams are useless distractions"

Early in life, we're taught that fantasy and daydreaming are unproductive and even dangerous to our health. Creative thinking requires that you be able to daydream and fantasize without feeling guilty for doing so. Strive to recognize and get past your conditioning. Those daydreams can also be useful as part of a futures programme where we predict the future many years in advance.

"Though shalt try nothing new"

This is the great unspoken commandment that directs many of our thoughts and actions. While change for its own sake is rarely creative, creativity requires openness to challenging the status quo. Ideas such as the wheel and space travel must have been as a result of trying something new. Just think what you could do!

"Creativity is too abstract"

Well yes and no. The techniques that we use to help generate and explore ideas can be a little strange but we can calibrate creative processes so we know how much return we get for a particular amount of time and effort. Those who like to plan and budget have no excuse for not joining in.

"I don't like to ask questions or criticise"

In many cultures it is not natural to openly question or comment on the ideas of others or examine the status quo. This can prevent progress so you can try and gently nudge people and show that questioning is ok but also we can use techniques with the 'challenging' built in or which concentrate on building ideas. There is no excuse not to embrace creative thinking.

Creativity and Innovation in the Public Sector

I imagine that there are some readers who will eagerly begin reading this article expecting me to either say how great the public sector is in this area (like steering a tanker, sterling effort, lots of good work being done) or how bad and behind the times they are (bureaucracy, bound by unions, outdated structures, jobs for life). Both groups will be disappointed I'm afraid. It would be foolish to make a sweeping statement about the performance of hundreds of thousands of people in such an article.

Just like the private sector, there are good and bad examples. The drivers and barriers are the same but the resources and tactics used may differ. What I will do is discuss these and leave it to the readers to decide what is applicable in their particular case. The only requirement on the reader is that they are not allowed to say 'we could not do that here, it just would not work'. Creativity and Innovation is for you, you just don't know how to embrace it. First of all let us look at the overall shape of an organisation and ask the following questions:

• Are management always micromanaging staff?
• Do you work on your own or as groups of individuals?
• Is there a lack of desire to win or meet targets?
• Is there a lack of vision of what winning looks like?
• Are you inward looking?
• Do you have a relatively small number of external relationships?
• Do you have a stagnant culture with some stress and/or low morale?
• The right environment does not exist for employees to stretch themselves?
• Management do not get the best from employees?

If you answer 'yes' or agree with one or more of the above then your capacity to innovate will be hampered. Agree with them all and you need to change jobs quickly. If you are a manager in a public sector organisation and have grudgingly given 'yes' answers on the grounds that the organisation is tackling the issues in question, ask how fast are things changing, will the project ever be complete, will it make any difference?

Many public sector services have had innovation written into their service plans in the last few years and failed to deliver, mainly because those producing the plans inserted the word Innovation without understanding what it meant in a local context.

If you are intrigued by the 'finger in the air' test above then you might also like to think about the following topics - strategic barriers, organisational and corporate culture, learning, leadership and management, process and structure, collaboration and knowledge sharing. If you sense any black marks in those areas then perhaps you should start creating an action plan sooner rather than later.

Organisational Games that Block Creativity

Innovate or Perish?

The dynamics of modern business environment demand that we create and innovate faster and better than our competitors. Companies, and sometimes whole industries can be destroyed in record time due to their inability to innovate. Innovate or die!

Much has been researched, discovered and learned about how organisations can improve their ability to innovate. Many books have been written and whole new organisations have been created which now compete with each other to take their ideas about creative processes into other organisations. Which is very good news.

But what happens when the politics of self-interest come up against the creative process? What happens when ideas threaten egos? Much has been written about the obstacles to innovation. One blockage that gains little attention is the extent to which an organisation’s own internal politics can conspire against it and sabotage the creative process. Power, politics and innovation are uneasy bedfellows.

Anyone for Politics?
“Why is it that having great ideas isn’t the hard part of innovation? It’s the “making them happen” that hurts.”
(From: ?What If! by Dave Allan and others)

The team at Politics at Work Ltd are original thinkers, writers and trainers in this challenging area. Their catalogue of DirtyTricks at Work™ has identified over 50 political games, which inhibit organisational, team and individual performance, and many of these are worth learning and exploring in the creative context as they can directly undermine our attempts to be innovative.

If we are determined to nurture the creative spirit in our people and provide an organisational climate and environment where innovation and ideas flourish, then we must tackle these political games and negative thinking patterns directly.

Games of Resistance

So what does resistance to creativity and innovation look like and sound like? How will we know it when we experience it? The truth is that resistance in organisations takes many forms but much of it is quite subtle, it is indirect, and sadly much can even be deliberately covert or Machiavellian.

If we explore the myriad of interactions between people in organisations we discover a world of indirect transactions. People are frequently diverted away from clear and direct communication in the mistaken belief that others can’t or won’t be able to handle the truth. Also, many of us have concerns that voicing our doubts about an idea will be seen as rocking the boat or not being a team player.

Others are concerned that challenging the bosses great new idea (which might well be fundamentally flawed) might be a career decision. Because of this - mostly faulty - assumption, people interact obliquely, politically and indirectly.

There are many repetitive sequences of unhelpful interactions which take place and which we have defined as political games. What follows is a taster from the Politics at Work catalogue of DirtyTricks at Work™. More specifically these are some of the ways in which politics and innovation come into conflict with one another.

If we can learn how to recognise these inhibiting games, tactics and manoeuvres we have taken a big first step to increasing innovation. Further, if we are able to help people learn to counter them effectively, such a discovery would serve to protect the new, fresh, green shoots of ideas. These gems need to be nurtured through the first difficult stages of life if they are to make an impact to the competitive position of the business. These discoveries will start to transform the creative culture of the organisation.

Interesting Idea John…

As the great American business writer Peter Block observed, in its milder forms, resistance can be as simple as declaring that “I thought the ideas in your presentation were really interesting”. “Interesting” is the key word here, because it is the word people frequently use when they want to appear supportive and positive about an idea when really they are indirectly resisting. We say “interesting” when asked for feedback and we do not want to reveal our concerns and doubts. “Interesting” can even be code for “your work sucks and will spoil all my plans”.

Time Bandit

This is the tactic of resisting an idea or suggestion by pretending that the timing just isn’t right (and at the same time implying that at some future, unspecified date the timing will be more apposite) “Ben, the only thing wrong with your idea is the timing, come back in the spring and we’ll look at it again” Which is usually indirect code for “no way is this idea going any further!”

Of course there are times when an idea is a really good one, but the timing really is inappropriate and that to move it forward now would be a mistake. Under these circumstances this is not a game but a genuine interaction. However our research shows that playing Time Bandit is a highly popular tactic for resisting or sabotaging ideas that someone, usually out of political self-interest, does not want to see progressed.

The Creative Cuckoo

When Politics at Work first began research into organisational games, one of the first to be clarified was the Creative Cuckoo. Many of us will have had the misfortune to observe this game first hand. Many more will also have been taken in and exploited by this manoeuvre.

We have defined the Creative Cuckoo as “the tactic of stealing credit for the efforts or ideas of another”. The upside to this game is that at least the idea does get progressed. The huge downside is the betrayal of trust and damage to integrity, credibility, team working and morale that result. If our organisation has creative cuckoos nesting within it then creativity quickly becomes an endangered and protected species.

It is easy to see why people decide to protect their best ideas and compete to ensure that they get the credit for them. Sadly this is time and energy that could and should be directed back into the creative process, not into protectionism.

Tell Me More

This is the tactic of duplicitously resisting a valid suggestion or idea by demanding more research or data, in the hope that the other party will eventually be either distracted or exhausted and either drop the idea, or forget it. “Come back with a detailed proposal, with a clearly differentiated cost benefit matrix and we’ll look at it again.” And when they come back, more research is still required, and again, and again…

Of course it is appropriate that before new ideas are acted upon, that they should be researched and tested. It is prudent and appropriate for managers to place boundaries and reigns around the first flush of exhilaration that sweeps a new idea into awareness. Sadly though, this is also a convincing and apparently professional stance, which can often mask an inauthentic position and resistance.

Nit Picker

We were recently told the story of someone who once had a manager who so disliked their ideas that he would nit pick and find fault with everything they put forward. This resistance strategy hit new levels of absurdity one day when he had the temerity to ask if “the inverted commas are in the right font” for a new process idea they had put forward.

What lurked beneath his resistance was that he had a really clear vision of what he wanted and how he wanted to achieve it, and other people’s ideas frequently came into conflict with his. Unfortunately he chose to play a game of Nit Picker rather than communicate directly, fearing perhaps his people would not be able to handle his objections. Faced with this style of resistance perhaps unsurprisingly creativity was initially muffled and then disappeared.

Other political strategies for undermining creativity include…

Super Parent – They have seen it all and done it all before, and their experience is so vast and impressive that if they say it is a poor idea and won’t work, we are facing an uphill struggle. Their arrogance and ego demands complete acceptance and our capitulation, or else!

Techno-Babble – The idea is challenged on the scientific level and the resistance takes the form of long winded, confusing, jargon filled explanations which are presented as just being “helpful”. Again rather like the Super Parent, they have seen it all before (and have a legion of facts to prove it) and see no new reason to go down a road which has already proved fruitless.

Naysayer – It can’t be done, it’s impossible, and it won’t work. The Naysayer denies that the idea is achievable and they are so convincing that they have even hypnotised themselves into believing it. In 1899 Charles Duell the Director of the US Patents office suggested that the government close the office because everything that could be invented had been invented. Margaret Thatcher believed that a female Prime Minister was unlikely and certainly “not in my lifetime” The Naysayer is naturally resistant to new ideas and possibilities and wants to recruit us to their cause.

Get Naked - This game starts when the most powerful person present has an idea - which everyone immediately knows is terrible - but no one says so, indeed some might even go out of their way to congratulate the boss on their brilliant insight. It is the modern organisational equivalent of the story of the Emperor’s New Clothes. The upshot of this is that other ideas resident in people’s minds are much less likely to then be articulated because to do so might be interpreted as a challenge to the “Emperor”.


What If…

By now you will have got the message about how these games undermine the creative spirit in the organisation and if you want to learn more about combatting power and politics in the workplace then contact Politics At Work via their website http://www.politicsatwork.com/ . Imagine what we could achieve if we could change the culture and environment of the organisation to cut through these inappropriate behaviours into a more productive state.

For further details of using creativity and innovation as business tools visit the Creative Business Solutions website.

Breaking Mindsets

Often we think of having to change the mindsets of others, but what about our own? Shouldn’t we be challenging our own ideas as well as the ways of having ideas? The following list applies to both solo and group working:

• Develop a wide range of experiences and interests. The richer the experience the wider the range of possibilities. Why not take a different route home or try a different bus?
• Become aware of your own blind spots i.e. things that you do not think
  about consciously or sub-consciously.
• Step into the shoes of all your stakeholders, even those with extreme
  views.
• Try different techniques, mix up your ways of holding meetings, generating ideas etc. Keep the same ones and you will build up systematic blind spots
  or gaps in your thinking.
• Try different modes of thinking. If you are naturally intuitive then try to be rational. If you are working in groups then change the balance of the group.
  If you are familiar with NLP representational systems then work with a
  different one.
• Challenge of all of the ‘givens’. Many organisations do things because they have always been done like that. There are not always as many regulatory constraints as there might at first appear!

For more creative ideas on training or setting up innovation projects visit the Creative Business Solutions website.

Build up, don't knock down

This is sometimes described as learning to say 'Yes, and .. .' rather than 'Yes, but ... '. Any new idea will include lots of problematic elements, and the newer the idea, the more problematic it is likely to be. It is therefore very easy to kill ideas by highlighting their weaknesses. However, this will often 'throw the baby out with the bath water'. Even the silliest, weirdest or most impracticable of ideas will contain one or two per cent of potentially viable material or can be used as what de Bono referred to as an 'intermediate impossible' - a stepping-stone to other, more directly usable ideas.

'Building' techniques are extremely powerful, often very portable and can have very positive secondary effects:

• They allow you to take virtually any input - a random piece of news, a nonexpert's misunderstanding, a tedious discussion with the office bore or an accidental meeting - and get useful ideas from it.
• They can help you to remain attentive and interested longer and more often.
• The other people involved will also tend to feel encouraged by having their tentative ideas valued and being helped to build them into realistic and acceptable plans.
• This is the kind of experience that people want to try again, from which they learn a lot and which leaves them valuing you and the organization.

Suggestions for techniques to 'build' on an existing idea (sometimes called 'hitchhiking') are listed below.

• Give priority to the useful aspects ('Yes, that idea would let us .. .').
• Express problematic aspects in a form that allows them to be tackled ('That idea raises an interesting problem. I wonder how we could .. .').
• Combine the idea with other ideas.
• Transform the idea in various ways (e.g. bigger, smaller, reversed, changed roles).
• Treat the idea as an exemplar for other possibilities (what different categories it could belong to, and what other ideas are suggested by these categories).
• Express the idea in more abstract or concrete terms ('What is this idea an example of?' 'What examples are there of this idea?').
• Represent it in a different medium (draw it, role-play it, sculpt it, etc.).
• Reframe the idea (i.e. see it from someone else's viewpoint, from a different hierarchical level, in different contexts or on different time-scales).
• Abstract the idea to a few key terms and then look up equivalents in a thesaurus (this method is the basis of some computer packages).
• Find analogies to the idea and use these as stimuli for other ideas.
• Use the idea to start a train of thought (in which case many of the other building mechanisms may be at work in a more or less automatic way - the more practised you are, the more automatic they become).

If you would like to learn more about using creative techniques then you might be interested in the new 'YES you can' ebook series which has 48 techniques for you to try.