Read my exclusive interview with Peter Cook for the Innovation Excellence website http://www.innovationexcellence.com/blog/2012/06/16/something-in-the-air-%E2%80%93-holistic-innovation-and-creativity/ by clicking on the link.
Peter asks questions such as ‘what innovation demons do you want to purge?’ and ‘what is the future of creative thinking?’. Peter’s love of rock n roll also mean that there is a musical reference. In this case you can listen to Something In The Air by ThunderClap Newman.
