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Business Creativity & Innovation

Applied creativity – reframing

Since we have seen political and economic upheaval recently in the UK, Spain, Portugal and Greece, this quote seems topical. It is also a good example of re framing in order to sell a concept or to obtain good PR as opposed to actually solving a problem. Enjoy!

There are 10^11 stars in the galaxy. That used to be a huge number. But it’s only a hundred billion. It’s less than the national deficit! We used to call them astronomical numbers. Now we should call them economical numbers. Richard Feynman

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