As if dealing with emotional and perceptual blocks isn’t enough, we also need to overcome our cultural conditioning. Cultural blocks are created by attitudes in society and among our peers which have the effect of inhibiting creative thinking. Sometimes these cultural blocks are so much a part of our upbringing that we’re practically blind to them. Here are some of the most common cultural blocks: “We must be logical about this” Why is this so? You might need to specify your desired outcome but not the journey. Once in a awhile you might like to ban logic altogether and see
Outcome Driven Innovation – problem or not?
Outcome Driven Innovation (ODI) clearly works for a number of organisations (usually larger organisations) and not for others. Why could this be? Personally I also have a number of issues with the methodology but this is not an attempt to pull ODI apart, rather to simply point out some issues and let others make up their minds as to what is best for them. Innovation is, or should be, a hugely flexible process that works within a comprehensive framework but which is not overly specified. It may be further complicated by the (necessary) requirement that all areas of a business
