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Business Creativity & Innovation

Creativity – Getting it Right

For the past 6 years, I have been working with a range of organisations who have identified the need to raise the bar for innovation and creative thinking. One thing that’s become very clear to me is that as many as 95% of all the people who end up in my workshop sessions are predominantly left-brained. They want to “get out of the box,” but first they want to define the box, measure the box, compare it to other boxes, and/or send the box upstairs to make sure that everyone signs off on the collective vision of non-boxiness.

There are a number of things that can be done to ensure that creative workshops go with a bang or at least a colourful fizz and meet the objectives so carefully set out for them. Here are just a few, I’ll slip a few more into later articles.

Establish credibility – if you do not already know the participants in your workshop then get some biographical material to participants before the session begins. Include anything that will help people understand that you have the experience and expertise to be a valuable resource. If this is not possible, introduce yourself early in the session and describe your qualifications. You must reassure participants that you just didn’t walk off the street with a magic marker in your hand. Doubt kills creativity. Do everything possible to remove doubt from the room.

Clarify outcomes and address expectations – if you are going to take people on a creative journey, it’s a good idea to start with the big picture. Even though you know that “the map is not the territory”, participants will need confirmation they are not participating in a big improvisation session. People are just not ready for the “I’ll play it first and tell you what it is later,” approach. They need a clear picture of the day. Otherwise, they will be too uncomfortable to let go. Simply and clearly describe the process and agenda for your session, as well as the deliverables they can expect.

Establish ground rules – if you want to break new ground in a creative thinking session, you will need to establish clear ground rules first. Participants need to know what game they are playing – which behaviours are acceptable and which are not. You are, in effect, establishing an ideal “culture of innovation” in the room – the kind of mood that will be conducive to the appearance of new ideas. Rather than telling people what these ground rules should be, your task is to facilitate the process by which participants identify the ground rules they want to live by. These ground rules help create the safety required for the “shy” right brain to make its appearance. They also secure everyone’s permission for you to play your facilitator role – an assumed ground rule that will need to be articulated – especially since there are likely to be a number of participants who do not like giving up control to someone who they’ve never met before or someone they have some reservations about.

Break the ice – most people who end up in your creative workshop will probably not be in a creative mindset when they enter the room. On the contrary, they are likely to be hurried, multi-tasking, overloaded with information, overwhelmed with tasks, and/or feeling underappreciated. One way or another they are likely to be dwelling in the logical, linear, left side of their brain. What they need is some kind of transition – a bridge from the world of “human doings” to the world of “human beings.” A well-facilitated icebreaker is the best way to do this.

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