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Business Creativity & Innovation

Resources for Creativity

There are many hits to my website from people searching for ‘resources for creativity’. Goodness knows what they are actually looking for. Some may be looking for resources for training and workshops but many appear to be looking for a list of tools and materials that are mandatory or desirable for getting Creativity into an organisation.

So what is the answer to the question ‘What do I need to be creative?’ For a perfect creative situation the answer is that you need absolutely nothing as any resources can be created from scratch. The real truth is that organisations are not patient and do like to get a head start. Also the mix of human resources may not be ideal so here is the list that you need:

  • External stimulus or facilitation
  • An agreed set of objectives
  • Internal champions/creative catalysts
  • An initial embryonic framework for promoting creativity
  • Time and space for employees to be creative
  • Enlightened managers who will actively ‘un manage’ creativity
  • A light touch audit method
  • A simple but effective library of techniques that individuals can use
  • A method of capturing, storing and retrieving ideas and feedback

Seeing the above list you may be tempted to ‘go it alone’ and some may find that they succeed however the following should be borne in mind:

  • Internally led idea generation initiatives often fail or do not deliver as expected
  • Externally led idea generation initiatives often fail or do not deliver as expected
  • Simply running creativity training courses will have no beneficial effect on your bottom line
  • Leaving creativity and innovation solely in the hand of your HR department will often consign them to the wilderness

The moral is to get some good advice, target your scarce resources and do not commit to anyone who wishes you to create a long lasting dependency on them.

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One thought on “Resources for Creativity

  1. Derek, in your post entitled “Resources for Creativity” you state,

    “There are many hits to my website from people searching for ‘resources for creativity’. Goodness knows what they are actually looking for. Some may be looking for resources for training and workshops but many appear to be looking for a list of tools and materials that are mandatory or desirable for getting Creativity into an organisation.”

    The answer is everybody searching, like me, for an answer to a question (What resources are required for creativity and innovation?)in module C2 of a Management NVQ

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