In the sixth and final article in this series I look at some guidelines for running a Creativity project and some hints on how to go about choosing an external consultant. Running a creativity project/programme The following guidelines provide a useful framework for the management of creativity: Build in the expected outputs from the project and all budgetary and time constraints. Flag up problems or uncertainties early on with the project early on so that remedial action can be taken. There will be more of these than usual. Hold regular reviews on the progress and delivery. Ensure that progress is
In the fifth article in this series I look at why a business might want to employ a consultant or facilitator to help them kick start a creativity or innovation programme. Why use consultants? For some reason, and I’m sure there is research somewhere on this topic, it is impossible for an organisation to kick-start their own creativity or innovation programme. Many have started and attempted to devise some sort of change programme, workshops or new processes but all fail shortly afterwards. What seems to be needed is an external kick (in the right place) that mobilises the internal resources
In the fourth part of this series I take a look at managing creativity, the main uses of creativity and begin to investigate how to go about buying it. Managing creativity This seems to be an oxymoron, how can you manage a concept that demands free thinking, exploration and being able to live with ambiguity? The answer is simple (as opposed to easy). We have to construct processes that allow creativity to flourish and employ managers that are capable of working in such a way. How much time can employees spend at the coffee machine, how much time can they
Yet more reasons why creativity can be useful for your business. Changing attitude to risk At first this seems a little odd. The purpose is not to try to make organisations as a whole take on greater risk, however individuals will need to be less risk averse. In a creative culture, individuals will need to stretch themselves and occasionally move out of their own comfort zone thus increasing their own personal risk. However, an increased emphasis on exploration and assessing opportunities means that activities can be undertaken with less risk (as increased knowledge equals less risk) and projects previously considered
More reasons to embrace creativity in your business Part of a successful innovation strategy Taken to its simplest level, Innovation is simply a function of creativity (the way we generate ideas), knowledge (existing ideas and the ability to combine them) as well as the processes that have been put in place to manage all of this. Read about the Innovation Equation. Without creativity only incremental innovation can take place and then only in a small way. If you are considering new products, new markets or both the creativity will certainly help as you will definitely need to adopt new mindsets.
Why does a business need creativity? Before answering this question, there is one point that should be made. Creativity, like Innovation is not absolute. Creativity in a business context is relative to the current and previous states of the business and its associated organisational culture. Most people who are in the business of providing creativity such as consultants, facilitators and trainers will tell you that the benefits are blindingly obvious. There again, most things are, with the benefit of hindsight. This series of articles is an attempt to crystallise some ideas on the topic of creativity in a business context
Are you fed up with the current state of British Politics? Do you have plenty of ideas about how things could be better but don’t know which way to turn? Well now there is a new political party just for you. The Emergent Party was founded by fellow PSA member Barry Mapp and is based on creative principles. For those who are fed-up with more of the same and who have ideas to contribute it is both a Think Tank and a political party. The Emergent Party was officially registered in Great Britain and Northern Ireland with the Electoral Commission